Month: March 2019

Video Length Best PracticesFiguring out how long your video should be is always the first question you should ask yourself.If it’s too short, you won’t have all of the information you want in it.If it’s too long, you’ll lose many

IntroductionUnderstanding what an explainer video exactly is and how it fits into your online marketing is the first step in being able to wield its power.“Explainer videos are quick, typically animated videos, that focus on explaining a business idea simply

The Big Problem in 2019In 2019 the gates have been opened.The barriers to entry in business have never been lower.It’s easier than ever for anyone who thinks they have what it takes to start a business.These low barriers to entry

IntroductionWhen considering what your goal is for your video, it’s essential to realize that it’s not JUST for entertainment.You’re a business, not a TV station… which are also business first, entertainment second if we’re being realistic.TV stations release content that

IntroductionVideo marketing is fast becoming a crucial part of any businesses online content strategy. In the early days of online commerce, it was enough to have a webpage with a bit of text explaining your product.Times have certainly changed.The quality

IntroductionWhat do you think makes a compelling promo video?When we go in to create something, we come at it with internal biases.The things that we believe will influence performance.Making judgments based on our pre-existing feelings has been shown time and

Choosing the Best Studio (BIASED)Are you currently deciding on a video studio to produce content for your company?It can be a long and arduous process.But if done right, you will have a partnership that will drive results for your bottom

IntroductionVideo content is fast becoming a key piece in the strategies of most companies marketing mix.One of the most common questions we get here at PSV is related to how to implement video content as a part of this mix.While

IntroductionExplainer videos do one thing best, explain.You’ve probably seen your competitors’ video and thought its time to jump on the bandwagon.Or you had this cool idea for a video that explains your message.But even with these great thoughts, you’re wondering

OverviewThis article lays out the best practice strategy for implementing videos into your marketing emails. If you apply the below recommendations, you will find that you’ll be ready to hit the ground running once your video is produced so that